August 24

32Red scores extension to Rangers sponsorship deal

first_img Topics: Marketing & affiliates Marketing Under the agreement, the length of which was not disclosed, 32Red branding will continue to feature on the front of players’ shirts.  The deal is one of the longest of its kind in British football, with 32Red having sponsored Rangers since 2014. 5th May 2021 | By Robert Fletcher Kindred Group-owned 32Red has signed a multi-year extension to its partnership with Scottish Premiership football club Rangers. Regions: UK & Ireland Kindred Group UK general manager Neil Banbury added:  “We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that.  AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter “Rangers and 32Red have been on a long journey together and I am delighted that our winning partnership is continuing,” Rangers manager Steven Gerrard said. “I was particularly heartened to hear that the vital Team Talk initiative will be continuing as part of the new agreement.”center_img 32Red scores extension to Rangers sponsorship deal “More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community. That is why, as part of this extended agreement with the club we will be renewing our support for the vital men’s mental health initiative, Team Talk.” Subscribe to the iGaming newsletter 32Red will also continue its support of Team Talk, a men’s mental health initiative that aims to engage with male football supporters about their mental well-being. Marketing Email Address Tags: Kindred 32Red Rangers Sponsorshiplast_img read more