Staff writerHe’s only 20 years old, but South African Caspar Lee is already a multimillionaire – thanks to YouTube and the 3.1-million subscribers to his channel. More than that, he’s starred in a major new movie, has appeared on British radio and TV, and is trying his hand at live standup comedy.His road to wealth and fame began in 2010, he says in one of his videos, when he was 16 years old and living in the seaside town of Knysna.“At the age of 16 I started making YouTube videos because I was bored and I could use them to procrastinate my homework way more effectively.“After about a year and two unsuccessful YouTube channels I opened Dicasp, which means Director Caspar – because I thought I was, like, really cool.”“Six months after starting Dicasp, it became fairly popular, so I travelled to England to meet and collaborate with people like Jack and Finn Harries, Sam Pepper, Marcus Butler, Alfie Deyes and Bertie Gilbert. These collabs dramatically increased my following, and I went back to South Africa with one intention: to make a life out of YouTube.”Watch Caspar teach Jack Harries some South African lingo:At the moment Caspar’s subscriber numbers are growing by some 130 000 a month. And the money is rolling in. Google – which owns YouTube – pays 55% of ad revenue generated on a channel to the video creator, and keeps the 45% balance. According to the Sunday Times, YouTube statistics service SocialBlade estimates he earns as much as R5-million a year.Today, Caspar lives independently in London, building his YouTube career. He has a starring role alongside John Cleese and Troye Sivan in the South African film Spud 3: Learning to Fly – due out this year – and has appeared alongside global celebrities such as Lisa Kudrow.“A huge part of me wanted to stay in South Africa, but I’m positive I’ve made the right decision,” Caspar says. “Living in London allows me to work with some of the best YouTubers in the world on a day-to-day basis.“I know I won’t live here forever, but it’s going to be my home for at least a year. I then hope to go back to my country, South Africa. At the moment I’m the happiest I’ve ever lived in my life. I’m literally living the dream.”View more Caspar Lee videos on YouTube.
In an effort to encourage children to read, ten-year-old Buhle Mthethwa will launch her book, The Big Fat Naughty Cat, on 2 December in Johannesburg.Buhle Mthethwa started writing The Big Fat Naughty Cat when she was nine years old. (Image supplied)Brand South Africa reporterBuhle Mthethwa, a 10-year-old girl, is on a mission to instil a culture of reading in her peers, one book at a time, starting with The Big Fat Naughty Cat. This is the young author’s first book. She wants to encourage children to read and write from an early age.The initial book launch takes place on Saturday, 2 December 2017 in Sandton, Johannesburg. Other book launches will follow from February 2018 in Cape Town and Durban.Buhle also plans to launch her book club, targeting children between the ages of four and 14. She enjoys helping those of her peers who cannot read properly, to read using books from the local library.SummaryThe Big Fat Naughty Cat is the story of Lira, her family and a cat. It is ugly, dirty and fat and is always hungry. Lira picks the cat up and takes it home, where she cleans it. It is welcomed into the family home with love.But Lira and her family are disappointed when the Big Fat Naughty Cat does not appreciate their kindness. Find out more about how the cat’s greed destroys Lira, her family and even friends, in The Big Fat Naughty Cat.Book launch detailsPlace: Profound Conference Centre, 181 Corlett Drive, Bramley, SandtonTime: 11:30-13:00Contact details:Email: [email protected]: @BuhleTheAuthorTwitter: @Buhle82047985You can also follow the conversation by using these hashtags on social media: #Learn2Read and #BookLaunch.Would you like to use this article in your publication or on your website? See Using Brand South Africa material.